TOTLA BOOK OF WISDOM

 

In a World Full of I Wish, Be I AM!

This is not a journal of self-discovery. Nor is it a roadmap full of cryptically posted signs pointing you to a life of fulfillment and wild financial success. Or the next ‘rest stop!’ 

It is a rambling, sometimes temporally challenging, escapade seen through the eyes of fictional characters who subscribe to a Life of Authenticity and Purpose.

Much is made about ‘core values,’ both personally and in business, and we learn through the stories in the TOTLA Universe that authenticity is the one core value that rules them all. Without it, all other core values are just branding babble. Blah-Blah-Blah. Put ‘em on a poster. Gin ‘em up with sexy marketing verbiage. And let the money and fan loyalty roll in. Or so they believe.

Language is important. So, in a world full of I Wish/I Want (We provide excellent service, Clients and Customers are Job One, Employees are our most important resource), try I AM (Authentic Service, We grow our employees through work). Sit with that for a bit. Roll it around on your tongue and savor the not-so-subtle distinction. In our current national fixation with obfuscation, misdirection, and the single minded pursuit of ‘likes’ and views, sadly, the art of authenticity is becoming passé. 

If you want real adventure, go out into the ‘big room’ and Be your Authentic Self. ‘See’ people around you. Acknowledge them. Pay it forward any way and anytime you can. RESIST the crowd, eschew mainstream media and the loud talkers. Be a part of the Real American Dream.

Join me as we Trek the TOTLA Universe and uncover the stories and journeys of characters whose pursuit of authenticity is their sole mission in life.

Be a Trader of the Lost Art.

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